Bowling Area 51
Grosseto
How a bowling center turned 60 sqm into a revenue engine with Arena VR.
The Challenge
Bowling Area 51 in Grosseto suffered from strong seasonality: the venue peaked in autumn and winter but struggled in summer when customers preferred outdoor activities. The goal was to find an attraction that worked year-round and extended the tourist season.
The Solution
Installation of a 6-player Arena VR (compact format for 80 sqm available) with a dedicated offering for tourist groups. Vortex Play developed a special package for group bookings of 4 to 12, ideal for families and groups holidaying in the Maremma.
“Summer was our weak spot. This year for the first time July and August were profitable months. Tourists look for evening activities to do with family — and VR is perfect for that.”
The Results
- ROI achieved 7 months after opening
- Summer season extended by 2 months compared to previous years
- 60% of summer bookings came from tourists and groups
- Partnership launched with 3 local accommodation providers for combined packages
- Zero technical issues in the first 6 months of operation
Want the same results?
Transform Your Space Into a VR Arena.
Free space analysis and a personalised ROI estimate.
A project and a quote for your venue
Tell us about your venue. We'll reply with a floor plan, equipment list, and ROI estimate.
Step 1 of 4