Case StudyEntertainment centerPiemonte
Playbowling
Cuneo
How a entertainment center turned 80 sqm into a revenue engine with Arena VR.
700+
Customers/month
6
Months to ROI
+120%
Online bookings increase
45%
New non-bowling customers
The Challenge
Playbowling Cuneo wanted to differentiate from competing entertainment venues after new competitors entered the area. The goal was to become the go-to destination for families and young people on weekends, increasing average spend and dwell time.
The Solution
Installation of an 8-player Arena VR in a 100 sqm area previously occupied by arcade machines. The transition happened over a weekend without interrupting venue operations. Vortex Play supported the staff for the first 4 weeks.
Product installed
Arena VR 8P
Launch
Q4 2024
Games available
30+
“We were afraid of cannibalising bowling. The opposite happened: people who come for VR often stay to bowl or eat at the café. VR lifted everything else.”
Lucia M.
Marketing Manager, Playbowling Cuneo
The Results
- ROI achieved 6 months after opening
- 45% of new VR customers had never visited the venue before
- 120% increase in total online bookings
- Average dwell time increased from 1h 20min to 2h 10min
- Arena VR named the venue's top attraction in Google reviews
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