Investment guide — September 2026 pricing
How Much Does a VR Arena Cost? Prices, ROI & Comparison 2026
The question every venue owner asks before evaluating a VR arena. Short answer: €36,000 to €69,000 turnkey, with average ROI in 6-10 months. Long answer: it depends on space, footfall, and business model — here's how to calculate it.
VR Arena Pricing Table — September 2026
| Size | Players | Investment | Ideal for | ROI |
|---|---|---|---|---|
| 5×5 m | up to 6 | €36,000 | First test, limited space | 6-8 months |
| 6×6 m | up to 6 | €39,000 | Bowling, mid-size arcade | 6-8 months |
| 6×9 m | up to 8 | €48,000 | Our best-selling format | 7-10 months |
| 8×8 m | up to 10 | €57,000 | FEC, indoor park | 7-12 months |
| 10×10 m | up to 12 | €69,000 | Dedicated VR center, large FEC | 8-13 months |
* Indicative turnkey prices (hardware + software + installation + year 1 subscription). VAT excluded. Contact us for a personalised quote.
What Is Included in the Price
- VR hardware (headsets, trackers, dedicated router, management PC)
- Arena Ecosystem software (session management, online booking, loyalty app)
- 30+ game catalog (monthly updates included)
- Installation and configuration (2-3 days, without closing the venue)
- Staff training (on-site + online video course)
- 24-month hardware warranty + 7-day remote technical support
- Marketing launch kit (graphic materials, local promotion guide)
ROI Calculation Example (6×9 Arena)
* Optimistic estimate based on high average footfall. Actual results vary. Request a personalised estimate for your venue.
FAQ on Costs
How much does a complete VR arena cost?
A Vortex Play turnkey free-roam VR arena starts at €36,000 (5×5 m model, up to 6 players) and goes up to €69,000 for the 10×10 m model (up to 12 players), excl. VAT. The investment includes hardware, software, installation, staff training, and a 24-month hardware warranty.
Are there recurring costs?
No fixed fees and no royalties: you pay for the hardware once. Sessions are paid to the game distributors only when customers play (€0.15 per person per minute). The Vortex Play Ecosystem — bookings, loyalty app, analytics — is optional at €500/month, with the first 2 months included.
How long does it take to recoup the investment?
Our partners typically recoup in 6-10 months. The calculation depends on: arena size, session price (usually €15-25 per person), daily footfall. With a €48,000 6×9 arena at €15 per person and 4 sessions/day, ROI is reached in around 5-6 months.
Is a VR arena more expensive than laser game or a simulator?
A traditional laser game has similar costs but lower margins (requires more staff, more fixed space, more complex maintenance). A VR arena has very low operating costs and requires no dedicated technical staff. For the same floor space, revenue per m² is higher.